A Deep Flavor Enjoyed All Year Round: ‘Namdo Wasabi,’ the Premium Dome…
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시티팜 0 Comments 25 Views 26-04-27 14:19본문
[Honam Domin Ilbo — Reporter Yun-jin Lim] A new chapter for the Korean wasabi industry is unfolding amidst the pristine nature of Beolgyo-eup, Boseong-gun, Jeollanam-do. City Farm AgTech Co., Ltd. (CEO Hyoseob Kim), an agricultural corporation established in June 2022, has successfully achieved stable, year-round production of wasabi—a crop notoriously difficult to cultivate—using its proprietary hybrid smart farm system. Under this technological foundation, the company has officially launched its premium domestic wasabi brand, ‘Namdo Wasabi.’
Until now, the domestic wasabi smart farm industry has predominantly focused on leaf production, which inherently faced structural limitations in profitability and cultivation stability. To solve these systemic challenges, City Farm strategically pivoted its focus toward the mass cultivation and production of fresh wasabi rhizomes (roots).
By developing an in-house, factory-type hybrid smart farm system, City Farm precisely controls temperature, humidity, and water quality. Combined with a mobile vertical cultivation bed method, the company established an 'Easy System' that enables seamless, four-season harvesting. As a result, they have built a robust technological framework that allows anyone to cultivate wasabi with high stability.
Namdo Wasabi is far more than just agricultural produce; it is a high-tech culinary experience. The company operates a strict 'Harvest-to-Order' system—completed within 24 hours from harvest to same-day packaging and shipping—to preserve the plant's authentic, pristine aroma and flavor profile. A subtle, natural sweetness beautifully balances the sharp, fiery notes, leaving a clean, memorable finish. Utilizing not only the roots but also the leaves and stems, Namdo Wasabi boasts a profound depth of flavor that sets a completely new standard, distinct from conventional imported alternatives. Grown eco-friendly within a controlled hybrid environment, each plant is meticulously hand-selected to ensure unparalleled, trustworthy quality.
CEO Hyoseob Kim has developed an innovative agricultural model that seamlessly bridges traditional farming with advanced smart tech, backed by over 20 years of field experience and research in ICT, factory automation, network operations, and agriculture.
City Farm has fortified its technological edge by successfully acquiring the year-round seedling production technology from the Gyeonggi-do Agricultural Research and Extension Services. The company also holds patents for an integrated energy management system for plant factories and has patents pending for a working environment-controlled plant factory system. Leveraging this technological prowess, City Farm is aggressively scaling its business beyond simple cultivation into a convergent value chain spanning fresh produce, processing, and bio-tech industries.
Wasabi is a notoriously high-difficulty crop that requires an average of 12 to 18 months to yield harvestable rhizomes. During this growth cycle, City Farm is strategically introducing its freshly harvested wasabi leaves to the market through regional and Nonghyup Local Food stores to gauge consumer response. As production capacity scales, the company plans to broaden its distribution and marketing horizons by developing processed wasabi food products and bio-tech raw materials.
"Successfully cultivating such a challenging crop using our own proprietary technology brings immense fulfillment," said CEO Hyoseob Kim. "Our ultimate goal is to share this technology with local farmers, creating a sustainable, shared-growth ecosystem."
He added, "By 2026, we will standardize our processing technologies, finalize product development, and establish a dedicated processing plant. We are fully committed to pioneering a sustainable ecosystem for wasabi as a strategic specialty crop capable of responding directly to climate change."
Until now, the domestic wasabi smart farm industry has predominantly focused on leaf production, which inherently faced structural limitations in profitability and cultivation stability. To solve these systemic challenges, City Farm strategically pivoted its focus toward the mass cultivation and production of fresh wasabi rhizomes (roots).
By developing an in-house, factory-type hybrid smart farm system, City Farm precisely controls temperature, humidity, and water quality. Combined with a mobile vertical cultivation bed method, the company established an 'Easy System' that enables seamless, four-season harvesting. As a result, they have built a robust technological framework that allows anyone to cultivate wasabi with high stability.
Namdo Wasabi is far more than just agricultural produce; it is a high-tech culinary experience. The company operates a strict 'Harvest-to-Order' system—completed within 24 hours from harvest to same-day packaging and shipping—to preserve the plant's authentic, pristine aroma and flavor profile. A subtle, natural sweetness beautifully balances the sharp, fiery notes, leaving a clean, memorable finish. Utilizing not only the roots but also the leaves and stems, Namdo Wasabi boasts a profound depth of flavor that sets a completely new standard, distinct from conventional imported alternatives. Grown eco-friendly within a controlled hybrid environment, each plant is meticulously hand-selected to ensure unparalleled, trustworthy quality.
CEO Hyoseob Kim has developed an innovative agricultural model that seamlessly bridges traditional farming with advanced smart tech, backed by over 20 years of field experience and research in ICT, factory automation, network operations, and agriculture.
City Farm has fortified its technological edge by successfully acquiring the year-round seedling production technology from the Gyeonggi-do Agricultural Research and Extension Services. The company also holds patents for an integrated energy management system for plant factories and has patents pending for a working environment-controlled plant factory system. Leveraging this technological prowess, City Farm is aggressively scaling its business beyond simple cultivation into a convergent value chain spanning fresh produce, processing, and bio-tech industries.
Wasabi is a notoriously high-difficulty crop that requires an average of 12 to 18 months to yield harvestable rhizomes. During this growth cycle, City Farm is strategically introducing its freshly harvested wasabi leaves to the market through regional and Nonghyup Local Food stores to gauge consumer response. As production capacity scales, the company plans to broaden its distribution and marketing horizons by developing processed wasabi food products and bio-tech raw materials.
"Successfully cultivating such a challenging crop using our own proprietary technology brings immense fulfillment," said CEO Hyoseob Kim. "Our ultimate goal is to share this technology with local farmers, creating a sustainable, shared-growth ecosystem."
He added, "By 2026, we will standardize our processing technologies, finalize product development, and establish a dedicated processing plant. We are fully committed to pioneering a sustainable ecosystem for wasabi as a strategic specialty crop capable of responding directly to climate change."
